Fake Money Blog

As I write this, past four years we have invested about one million euros per year into new machinery. During the coming year investments will be limited to services and maintenance. This saved money comes in need, we plan to use it to keep most of our employees working and when the good times return [...]

Seth Godin wrote about friction. I think his message fits perfectly to describe the success of a recent online mini RPG game called MyBrute.
MYBRUTE IN ACTION
It is easy to get in to MyBrute, which is a neat little online face off game. You just choose a name and fine tune your appearance to your liking [...]

I have an interesting case going on. We are in the process of introducing our models to a new geographic market area. On our domestic market we are the price leader among top four suppliers. However, we can’t be the price leader on this new market area, local producers are already in vicious price war.
No, [...]

Today I had a discussion with one of our sales reps. He had suddenly gotten an inquiry from abroad. It was a person familiar to him and they had even done some business before.
THE CATCH
Sounds like a fairly sellable situation, right? Well, this rep rakes in just about two million euros per year and the [...]