Posts Tagged ‘emotion’

Disastrous season start for Ferrari

Saturday, April 25, 2009 23:05 1 Comment

Ferrari is not doing well on the track. Three races and no points, such suckiness hasn’t happened since 1981 or was it 1984. This is a near disaster since they poured lot of money coming into this season.
TERRIBLE MARKETING
What amazes me is that at the gates of such a disaster they want to react in [...]

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Emotional response

Wednesday, April 8, 2009 22:45 2 Comments

Something that you must understand in sales is that people buy because they have a certain feeling towards you. I’m sure you know that I’m referring to trust. However, if you can’t arouse some kind of emotional spark in your counterpart the whole salespresentation that you do is going to go wasted. Get the attention, [...]

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Love it or hate it

Saturday, February 21, 2009 0:56 No Comments

Too often marketers are coming up with concepts, which try to suit to everybody. Not so in this case. A dryer for bras will get tree hugging people upset, but braholics ecstatic! It doesn’t matter that nature lovers won’t buy this product, hell, they probably won’t buy even a dryer. The key element in any [...]

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Movies

Sunday, February 15, 2009 17:26 No Comments

Movies are a huge business, dedicated to entertain us or at least I believe that most people won’t go to movies solely to learn about comedy, drama, cinematography, script writing etc. However it is at time good to break the illusion at places where strong emotions are at play. How do movies do it? Script [...]

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Jeremy Clarkson on marketing

Thursday, January 15, 2009 20:32 No Comments

You know who Jeremy is, right? Jeremy likes fast and expensive cars like Bugatti Veyron and Ferrari F430. He also likes Guinness beer or at least I believe so, because of his rather sturdy frame and country of origin. He wears jeans like most hip men of his age. He is loud, he is rude, [...]

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