Fake Money Blog

I have been paying attention to moves that Honda has made in order to tackle the downturn. Massive production cuts and layoffs but also some interesting marketing moves. They have announced their withdrawal from F1 and quitting the support for AMA road racing. I suspect that they will have to pick one focus and try [...]

Recession is here and we are afraid. Previously I wrote about human nature in relation to human body. We tend to overreact when facing unexpected difficulty - just think about your reaction when you almost drop a cup of coffee. Marketing budget cuts follow this same pattern. We cut until there is nothing left to [...]