Fake Money Blog

BRANDING 1.0
If you’ve seen a cow, you’ve seen them all. Branding was invented to fight this cow blindness. With branding it was so much easier to determine the ownership of any given cow. Today many blogs look and feel the same I often have the feeling that I’ve seen them all.
BRANDING 2.0
Some bloggers have understood [...]

Dooce is a funny creature among high-visibility blogs. Practically a nobody is elevated to pedestal because of her witty writing. When you go to the blog there doesn’t seem to be anything special to it. Normal blurbs from this and that. This comes down to branding. As one of the first in this market Dooce [...]

Too often marketers are coming up with concepts, which try to suit to everybody. Not so in this case. A dryer for bras will get tree hugging people upset, but braholics ecstatic! It doesn’t matter that nature lovers won’t buy this product, hell, they probably won’t buy even a dryer. The key element in any [...]

Don’t do as I do but as I say. This great advice could be given to most marketers. I know it rings true in my case. We all know that there are things we should do - we should follow up, we should cold call, we should record our numbers, we should… well, you continue [...]

PERSONALITY DISORDER
Today I decided to add some personality to my site and wrote slightly longer photo descriptions. They are not exactly tight fit to the article they go along with, but the reason for writing them is to give me more air to breath and enjoy this process of writing to ghosts. See, we have [...]

Komia is Finnish and translates pretty accurately as “Damn I’m good looking bloke, just take a look at my biceps.” I got this pen from a marketing campaign launch luncheon. In that luncheon city government revealed their plan to market the region so that people all over Finland would have better image of this area [...]