Posts Tagged ‘advertising’

Divide the sales process into pieces

Saturday, June 20, 2009 0:56 2 Comments

We have the lead generation, sales negotiation with information gathering and offer calculation and formulation and finally the fulfillment part. Lead generation is the one that is the easiest to subcontract from an outside source or dedicate special team for that inside the company.
THE NATURE OF YOUR BUSINESS
Naturally you don’t need to divide your sales [...]

This was posted under category: advertising, management, marketing, sales Tags: , , , , , ,

Too much visibility

Sunday, February 15, 2009 22:07 No Comments

McDonald’s got lots of visibility in TV series 30 Rock. Whole episode was basically done in front or inside of McDonald’s restaurant and characters had a conversation on why McFlurry was so good. Rather normal dinner conversation to me. Everybody is naturally concerned, is this the future of TV, constant flow of product programming. Read [...]

This was posted under category: product placement Tags: , ,

Live advertising

Sunday, February 15, 2009 18:10 No Comments

This one you just have to see by yourself.

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Eye-tracking

Saturday, February 14, 2009 18:34 No Comments

You can count on Google blog to deliver some interesting information about eye-tracking. It is no wonder they have lot of knowledge in this arena as it has huge impact on their business. If you do sales in internet then you benefit from this information, but surprisingly enough, if your lead generation is based on [...]

This was posted under category: advertising Tags: , , , , , ,

Big Ben Patton

Tuesday, February 10, 2009 0:58 No Comments

I think nobody objects if I ditch promo pen for today and write about Ben Patton instead. Actually I did make room for this kind of a change already last week. This slot is nowadays called product placement so it gives more room to maneuvre with post topics. So, back to todays topic, which is [...]

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Wärtsilä pen

Monday, February 2, 2009 23:27 No Comments

They make huge diesel engines and power plants. No, I had nothing to do with this company, but their promotional pen still does the trick, it gets some visibility. I have one family friend in the company and at very high place, but I’m sure the pen hasn’t come from him. Where then? I believe [...]

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Small is old small

Saturday, January 24, 2009 0:25 No Comments

Mediocre by quality and infrequently published posts seem to be ingredients to a blog with little following. Theme should follow well-established framework, and if it doesn’t, people will quickly lose their interest. I started to think what gives a blog the initial breakthrough. Somehow I think that it is not mere quality and unique content, [...]

This was posted under category: marketing Tags: , , , ,

My wife said…

Tuesday, January 20, 2009 23:56 No Comments

She walked by my laptop and took a peak. She thought that I was just reading this blog and not managing it. Her comment was that it looks ok, but she wonders howcome nobody has taken the opportunity for free marketing. Her opinion was that it makes this look very dubious. Hah, we hear truth [...]

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