The importance of steady prospecting
Tuesday, June 30, 2009 22:51This is one of my most important discoveries in sales and it is staggeringly simple, yet so hard to really understand. Are you ready? Do some lead prospecting every single day. Simple, eh?
WEIGHT LOSS PHENOMENON
Now you need some kind of an explanation for that pearl of an advice, right? Well, consider sales as yo-yo-weight-loss phenomenon. First you slack like a lazy idiot and then you try to tip the scale (some kind of pun intended) by working like a SM slave. This process usually gets you fat plus you lose your dignity.
HOW DOES THIS APPLY IN SALES?
Have you ever done tens and tens of calls per day and after hard day of work returned home only to notice that it is impossible to keep up with the pace because following day you get flooded with the follow-up work. So you forget the lead development and answer questions and down the line maybe close few sales. This way you get some money every few months - learn to go frugal.
If you want to have manageable sales funnel, you have to feed it constantly - not a lot, but constantly. This way you have deals in every stage and quite miraculously you notice that you have more time to handle your customers well. In the end you close much more sales.









