Fake Money Blog

Buyers are always looking for easy solutions but not fixes as those are for junkies and soon you’d need more. You only need to think about yourself as a buyer to notice that you want to simplify your decision making process.

ALL THOSE DETAILS

You need your purse to be big enough for a mobile phone, lipstick and a small tissue package. This you have to achieve with certain brand and budget. Buying is also time-limited activity as you only have Saturday afternoon for it.

It was a dream come true - huge balls. The problem was which one to choose...

THE SEARCH

While shopping, you don’t keep many of the attributes that affect your decision actively in your mind. What you do instead is that you keep in mind the most important thing affecting the choice and carelessly scout different options. 

CHOICE

Choice is the magic sales training session that every salesman should focus on finding. When you spot a remotely suitable candidate all the other requirements spring out in the open.

Now it is important to understand that not all the requirements must past the test with flying colors, just passing is often enough. If the purse is suitable, it becomes the solution - an answer to all those problems that you had.

MANY PROBLEMS - ONE SOLUTION

Did you pay attention? The important thing was that one item solves many small problems. Every single different purse would solve those problems in different manner. One will just do it bit better.

What we feel is that all the purses solve the problem and we group them together as one grey lump of purses with one exception. Our very own brain will fail us as clever salesperson will use this trait of over simplifying to her own benefit.

HOW TO BENEFIT FROM THIS?

Simple! Offer not one but many choices. If you only give one solution (your best that is) it either fits the customer needs or doesn’t. Sale or no sale. However, if you provide multiple possibilities the customer will do her best to choose the most suited of the selection. That choice is automatically placed on one mile high pedestal and it is so much better that all the other choices. I’ll take it! What you must not mention is that you would have offered that as your best solution… Done that way there had not been careless glancing and value setting, which ultimately led into focused studying and finally to buying.

HOW A BLOGGER CAN BENEFIT FROM THIS?

The way you benefit from human tendency to simplify complex processes is to offer several advertising packages and single advertising features. You should have different banner sizes and locations, text links, sponsored articles and too many running durations and discount terms to make any sense at all. Make it sligthly messy on a purpose.

One of the packages should have everything and very nice discount too plus moneyback guarantee that other options don’t have. From customer’s point of view, this would increase the value of the package and make it easy to come to a decision. If you keep it simple, your prospect will just take a mental notion of your offering and go looking somewhere else. In internet you can never let them go, because they most likely will never return.