Fake Money Blog

Usually the best way for a salesperson to get information from a prospect is to choose the middle road and shy away from strong opinions or comments. This mechanism works for two reasons.

Sell like soda

Firstly, you give more time for the prospect to learn to trust you. Aggressive and pushy behavior is the main reason for quick drop out prospects in your pipeline, even phlegmatic salespeople have better chances to give favorable first impression to a larger share of people than aggressive. Successful sales style depends hugely of the duration of sales cycle - quick fire products like telemarketed magazine subscriptions require aggressive touch and fast screening to find qualified prospects. The longer the duration of sales cycle the more Mr. Slow can achieve and gain upper hand by providing good and trustworthy service.

Secondly, when you keep conversation hovering on superficial matters the prospect has more time and opportunities to express their needs and wants. All this extra information plays directly to your pocket and as an extra bonus you get to have excellent rapport with the prospect and that in turn further increases prospect’s trust to you.

HOW TO ACHIEVE THIS WITH YOUR BLOG?
Avoid strong graphics and attention grabbing colors, this way the visitor is bound to pay more attention to you as a writer and that in turn gives you an opportunity to convince the visitor to come again. If your website doesn’t have something very striking, then make sure you have. There is a clear difference between distracting graphics and colors in contrast to a strategic attention collector, which works as a bait to lure the visitor to take a longer look.

Unfortunately internet is a media, which is flooded with strong signals therefore the only way for you to learn what works in your attention space is to try and test. Internet is the ultimate example of short sales cycle environment, however, in internet people rarely stick around and retention and deal closing is really difficult. If you are too loud you will be seen but not believed and other way around.

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This post is part of 130th Carnival of Working at Home