Sellwell 3 - Grab the sale, service later
Friday, January 30, 2009 23:17
Mom, can I have it? Please! Even as an young lad, Trevor liked Dr. Sung's magic pills. Every time they passed by a store that had some in sale, Trevor became engulfed by the product. It was all he ever wanted. Trevor went on to develop direct sales strategies that employed method called "Just try to sell something", needless to say Trevor was hired to be a consultant into a big wall street company. Trevor kept his batting average as high as he ever did. Fast solution was usually the best.
It is possible to fuck up even the most determined-to-buy customer if you are not presenting her a solution. They all want it and they know it. Just simple yes and cash at hand, so it’s done.
BEAUTY OF SIMPLICITY
Simplicity is the key in sales. Don’t waste time in finding customer’s needs, go for the money instead. Ask what she would like to buy (you can’t really be more direct than that). Then choose the item that gives you the best profit margin and say that you recommend it, because it is so good. Tadaa! There’s close to 15% probability that you just made a sale. Customer got speedy service and good product and you got a good commission. Everybody’s happy.
UGLY TRUTH OF SERVICE
Never get into long discussions on what might be the best for what situation in customer’s life. Once you get one scenario sorted and are closing in for a deal, there is always another boogeyman lurking in a form of “But what if…” I just hate it when I see any salesperson stumbling like a twat under variable pressure according to client’s wishes. You waste your sales time and only give that sadomasochist client some fantastic pleasure. She’ll be back again and again with a sleuth of questions and no money. Finally she goes and gets similar product from cheapest source. This brings us to next sales secret.







Fake Money Blog » Sellwell - series says:
March 22nd, 2009 at 11:22 pm
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