Selling in flagrante delicto
Wednesday, June 24, 2009 12:41Good people get often trampled by bad people. The good ones are usually so innocent and sweet that they end up being bad for themselves. For a seasoned salesman this kind of a prospect is the test of a moral backbone.
DO YOU HAVE BUSINESS ETHICS?
Innocent and trusting people really do listen to the sales professional. When an experienced salesperson spots such an easy prey… Well, bad things can happen. No matter what they teach in sales training, most salesmen grab these chances and sell the lock stock and the barrel. Self justification is usually based on stating “If not me then it would have been some other salesman”. Can you remember how you thought like this when you were a child?
HOW TO SELL TO AN INNOCENT?
Give all the information before-hand and leave nothing out. Give your recommendation and wait. When they ask a question give the answer and wait again. When they say that they’ll take it, wrap it up and take the money - smile. Surprisingly this works in most of sales situations no matter what is the context and whether the customer is innocent or not.







