Sell an idea and you can sell anything

Saturday, February 14, 2009 22:11
Posted in category sales

It has been wonderful to watch Obama’s public performances. He is so smooth and believable that I don’t wonder for a second he became the president. He doesn’t focus on facts, instead he stresses generalizations like in his latest weekly address he talks about tangible progress, but is an agreement really something tangible? Nobody cares, Obama delivers and people will rejoice. Selling an idea is difficult, but when done right, it is extremely powerful sales machine.

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