Sales stories carnival volume 12
Sunday, May 24, 2009 23:23The best part of running carnivals is the faux feeling of power when I decide who will make the cut and who won’t. This week I was beset by SEO agency that tried to feed me some gene manipulated articles, but since I’m such a 100% organic salesman I refused to run them. Now that I get plenty of submissions, I suppose the bright thing to do is to run only the ones with real benefits. Do you agree?
B2B RAINMAKER
Jim Logan is the name behind the rainmaker site and he has an important message to share with us. He tells how we can turn weaknesses in our products into strengths. Well, maybe not into strengths but anyway he shows the way how you can disarm competitors so that they can’t use your weaknesses against you. I highly recommend this blog, check it out.
Oh, one thing, if you follow this kind of counter objection sales route, be careful not to use it to shoot down prospect’s doubts and then move along to sell your product. Finding out the need and creating genuine discourse must be the real objective. So remember, don’t just shoot down objections ask questions and build trust as well.
GAVIN INGHAM
Mr. Ingham has become somewhat a regular installation in this little carnival. This week Anya - a hired hand of some sort - approches us with an interesting video about finding new customers. This video is the second in a series of three. Very informative, but I suggest you to run the video on the background.
I don’t know about you (please tell me, leave a comment) but I find it highly amusing how Mr. Ingham almost shouts with his bodylanguage. I was just imagining him sitting in front of me and telling about some product benefits “This WILL help you to ERADICATE the problem of not finding good customers…” So much fun. If you don’t want to check the whole video, the first 10 seconds are also enough for you to get the point.










