Sure enough people don’t need the latest Gucci handbag, they could just use the same old or second hand one, but there is something about those envious eyes, which follow us on the street. It is the audience that makes us to spend on some lavish items. If we would only wear Gucci while alone at home, well, luxury item market would be lot smaller.

To answer my own question, I believe that luxury brands should now resort to visibility, to that irresistible force of peer pressure. They should stress the employment benefits of high consumption and keep their prices up. They should grab larger visibility now that media slots are cheaper. They should endorse celebrities even more, because recession hits celebrities too.

Tell me Ari, how do you sell healthy lifestyle in recession? Healthy living has an image of being more expensive than buying budget junk food. So how would you combat this value trend?

Ari Lestariono’s last blog post..7 Forbidden Habits for A Healthy Diet and Weight Loss Naturally