Emotional response
Wednesday, April 8, 2009 22:45Something that you must understand in sales is that people buy because they have a certain feeling towards you. I’m sure you know that I’m referring to trust. However, if you can’t arouse some kind of emotional spark in your counterpart the whole salespresentation that you do is going to go wasted. Get the attention, stir any kind of emotion. When you have that emotion, it is easy to turn into something you want.
EXAMPLE OF AN ACTIVE USE OF EMOTION
Today I came across two websites that used the tired proverb “You Can lead a horse to water, but…you can’t make him drink.” I happen to think that this is a lousy sentence in tickling those feeling buds of yours. Much better would be to use “You can lead a lamb to a butcher, but… you can’t make her slaughter.” Very cruel and out of the old form, something new and thought provoking. I bet this made you feel something.
Melody says:
April 11th, 2009 at 3:31 pm
I have like every single Jeffrey Gitomer book and they say this same thing..However, if people just tapped into the wondrous supply of information out there they would understand that it is possible to MAKE the “horse” drink–if you know what to say, and most importantly–how to say it..
I would suggest to anybody to pick up your nearest NLP book..
By the way, I hate all the cliches that make people so paralyzingly superstitious..like “the glass is half empty/half full scenario…” Either way you see it–it’s still half..lol
half full..half empty=half=wtf?
-it made me all tingly inside…lol j/k
Melody’s last blog post..Winning the AzoogleAds/Playboy T-shirt Design Contest…
Jake Stone says:
April 11th, 2009 at 5:57 pm
Good heavens, it made you tingly… Ummm, Melody… I just don’t know what to write. When you are able to make fun of something like that, then you will be spotted in my “interesting person” radar.
Never picked any of Jeffrey’s books, but I’m sure that same laws of communication apply across human activities. Now that you put this name up, I’m sure to add his name on my short list of “to be bought from Play/Amazon”.