Fake Money Blog

Recession, financial crisis, downturn and bailout; everybody loves to write and talk about these things. But apart from having easy topic to vent about, how could we benefit from it? By writing about bad times we get attention, but very few businesses want to label themselves with negative issues or feelings. You have already noticed this by checking your latest Google check.

Street corner beggar

BALONEY BUSINESS MODEL
There are many ways how blogs are influenced - or frankly - destroyed by the on coming recession. The single most important is the fact that most blogs are driven purely by the revenue from various advertising networks.

Given the following facts that negative press isn’t invitation for paid advertising and during recession advertising budgets get cut, we have a situation where most blogs see their revenue stream run dry. Sure you have tried to spread your risk between various advertising programs, but times like this, they are all the same. You are running out of money and fast.

Advertising

ADVERTISING
Take a look at this photo. Do you think their advertising is what makes them stand out from competition? You probably asked yourself, what competition or what advertising… Times have changed, now it takes more than building it to make it. Tumultuous times ask for straight-forward style, which means you have to go after money and away from the content-is-the-king-herd. Let me introduce you to - selling.

Unlike advertising, selling thrives in difficult climate because you are able to use the negative as a contrast to your positive sales offer. Now writing about bad things doesn’t only scare away the advertisers but exposes those desperate help seekers to your offer. What should you offer during downturn?