Niche markets need less selling

Saturday, February 14, 2009 17:45
Posted in category marketing

I had a realization today as I was checking Gizmodo. Apparently somebody made a corset in Star Trek style. This just goes to show how person’s basic preferences don’t change. For an young boy Star Trek is fascinating because of space and action, but as time goes by the series is associated in other parts of life. Here a good marketer is needed instead of good salesperson. When you identify a steady market segment it is only a matter of serving the segment’s needs as well as possible.

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