Love it or hate it

Saturday, February 21, 2009 0:56
Posted in category marketing

Too often marketers are coming up with concepts, which try to suit to everybody. Not so in this case. A dryer for bras will get tree hugging people upset, but braholics ecstatic! It doesn’t matter that nature lovers won’t buy this product, hell, they probably won’t buy even a dryer. The key element in any marketing is to make some people so love the product that it is bound to attract haters. Then it’s safe to say that the product is emotionally connected. Eventually this will lead into sales.

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