Having a conversation with a brand
Monday, May 18, 2009 23:07I’ve been unvavering follower of the infamous AdContrarian for about a year now. With an old mans newly found viagthusiasm he gnarls at new media conversationalists. I must say that he is absolutely correct - Viagra gives whole new meaning for hoist the flag. Also his claim about people won’t have conversations with brands is true, not because we don’t want but because we are not allowed to say hello to the brand.
JUST WANTED TO SAY HELLO
Mr. Hoffman wrote about volunteering conversation partners and I offered myself to be one. I went to check the company website of mister Hoffman and boy was I dissapointed. I couldn’t find company feedback from anywhere, however, I do have bad eyesight. I was greeted by personal email addresses of various managers from different levels of the company. Personal communication? I want company/brand - consumer discourse, not some hotline to managing director. What kind of lousy company is this? Where’s all that “Please hold” or “We appreciate your feedback, all comments are read, but due to the lack of resources not everybody will get an answer”. Do you see my point?
