Fake Money Blog

Dooce is a funny creature among high-visibility blogs. Practically a nobody is elevated to pedestal because of her witty writing. When you go to the blog there doesn’t seem to be anything special to it. Normal blurbs from this and that. This comes down to branding. As one of the first in this market Dooce was able to carve a niche and is now considered The Dooce. Similar case with for example cars. Audi is not that much better a car than KIa, but people think so and that makes all the difference.