Fake Money Blog

Recession is here and we are afraid. Previously I wrote about human nature in relation to human body. We tend to overreact when facing unexpected difficulty - just think about your reaction when you almost drop a cup of coffee. Marketing budget cuts follow this same pattern. We cut until there is nothing left to cut. Insane attitude, nobody reaches success with cutting costs but gushing cash. Take a look what happened to the winning cost-cutter during previous recession.

Celebrated cost-cutting champion