Comments on: Branding is for livestock and blogs http://www.fakemoneyblog.com/marketing/branding-is-for-livestock-and-blogs/ Money for nothing and links for free! Fri, 10 Sep 2010 15:37:34 +0000 http://wordpress.org/?v=2.6.1 By: Jake Stone http://www.fakemoneyblog.com/marketing/branding-is-for-livestock-and-blogs/#comment-13878 Jake Stone Fri, 06 Mar 2009 20:45:14 +0000 http://www.fakemoneyblog.com/?p=498#comment-13878 For me "Boiler room" was also fun to watch. I get this kind of call every bloody week, usually from general direction of India. Mostly these poor sods read directly from the script, but it still takes a minute to get rid of them. I blame that on my job - as a salesman I have to listen to get some information about customer and usually people ramble on, especially in the beginning. So I end up listening until I know who is calling and from where and what for. At what for part the purpose starts to unravel and finally (usually this drama plays out in under one minute) it is time for me to thank for the call and hang up. Some call back immediately, but I thank again and hang up. But what do I stand for? Personally many things, but what comes to this blog, it's for fun and for venting. What about you? For me “Boiler room” was also fun to watch. I get this kind of call every bloody week, usually from general direction of India. Mostly these poor sods read directly from the script, but it still takes a minute to get rid of them. I blame that on my job - as a salesman I have to listen to get some information about customer and usually people ramble on, especially in the beginning. So I end up listening until I know who is calling and from where and what for. At what for part the purpose starts to unravel and finally (usually this drama plays out in under one minute) it is time for me to thank for the call and hang up. Some call back immediately, but I thank again and hang up.

But what do I stand for? Personally many things, but what comes to this blog, it’s for fun and for venting. What about you?

]]> By: George Chernikov http://www.fakemoneyblog.com/marketing/branding-is-for-livestock-and-blogs/#comment-13209 George Chernikov Tue, 03 Mar 2009 20:46:29 +0000 http://www.fakemoneyblog.com/?p=498#comment-13209 Hi there, Thank you VERY much for the link and for mentioning my blog - I really appreciate it! As you can tell, Wall Street is really one of my favorite movies, and one that every entrepreneur should watch - if not necessarily live by. As to the subject of branding, I think you and me are in the same boat on this one - in the final analysis, it is branding that often (although not always) distinguishes your product from the competition. Brand is what customers remember first and foremost - and whether their experience has been positive or negative determines your brand equity. To me, branding is what you do to stand OUT from the crowd - the next question is what you stand FOR. <abbr><em>George Chernikov’s last blog post..<a href="http://www.georgechernikov.com/2009/03/03/constructing-a-customer-value-hierarchy/">Constructing a Customer Value Hierarchy</a></abbr></em> Hi there,

Thank you VERY much for the link and for mentioning my blog - I really appreciate it!

As you can tell, Wall Street is really one of my favorite movies, and one that every entrepreneur should watch - if not necessarily live by.

As to the subject of branding, I think you and me are in the same boat on this one - in the final analysis, it is branding that often (although not always) distinguishes your product from the competition. Brand is what customers remember first and foremost - and whether their experience has been positive or negative determines your brand equity.

To me, branding is what you do to stand OUT from the crowd - the next question is what you stand FOR.

George Chernikov’s last blog post..Constructing a Customer Value Hierarchy

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