Archive for the ‘marketing’ Category

Weak signs

Wednesday, February 25, 2009 23:51 No Comments

I made an interesting observation at Apartment Therapy. Usually so trendy blog about decoration and everything else related to apartments doesn’t pay much attention to topics, which aim to fix old stuff instead of buying new stuff.
I would say that we have one of those weak signs here among us. Coming two to three years [...]

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Celebrity will carry you

Sunday, February 22, 2009 15:05 No Comments

Dooce is a funny creature among high-visibility blogs. Practically a nobody is elevated to pedestal because of her witty writing. When you go to the blog there doesn’t seem to be anything special to it. Normal blurbs from this and that. This comes down to branding. As one of the first in this market Dooce [...]

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Another fashion pick

Sunday, February 22, 2009 14:34 No Comments

This is another example how same topic can be covered. As you can see, this takes lot more work from the writing point of view and just maybe is not able to express their message so clearly as a blog, which is based only on street fashion photoes. Good news for all salesmen out there, [...]

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Branding

Saturday, February 21, 2009 20:53 No Comments

This is the most brilliant piece of blog branding that I have ever seen.

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Beat your own drum

Saturday, February 21, 2009 19:27 No Comments

Not long ago I wrote about huge market changes that were and are still happening right as I write and you read this post. Nintendo wii is having a stellar run in conquering the market, but previous number two is also having a strong run. Now, what do you do in situation when competitors seem [...]

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Love it or hate it

Saturday, February 21, 2009 0:56 No Comments

Too often marketers are coming up with concepts, which try to suit to everybody. Not so in this case. A dryer for bras will get tree hugging people upset, but braholics ecstatic! It doesn’t matter that nature lovers won’t buy this product, hell, they probably won’t buy even a dryer. The key element in any [...]

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Consistency is the key

Wednesday, February 18, 2009 0:19 1 Comment

Don’t do as I do but as I say. This great advice could be given to most marketers. I know it rings true in my case. We all know that there are things we should do - we should follow up, we should cold call, we should record our numbers, we should… well, you continue [...]

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What does recession taste like for fine dining

Tuesday, February 17, 2009 0:46 No Comments

Congratulations to me for coming up with the longest ever title in this blog. This two part article has some good insights how fine dining might handle on going recession.

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