Archive for the ‘marketing’ Category

If retail was B2B sales

Tuesday, June 23, 2009 13:23 No Comments

There are times when I don’t believe what I’m hearing. This brilliant video grasps that specific feeling so well that there’s nothing left to say.

This was posted under category: marketing, sales Tags: , , ,

Midnight man

Saturday, June 20, 2009 23:37 6 Comments

In the still of the night. Midsummer and all of Finland is drunk except religious fanatics and me. I am writing posts for next week, because I have absolutely no time to spend on this personal project during the next week. Florence Nightingale once said that if you practise something every day for one hour [...]

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Divide the sales process into pieces

Saturday, June 20, 2009 0:56 2 Comments

We have the lead generation, sales negotiation with information gathering and offer calculation and formulation and finally the fulfillment part. Lead generation is the one that is the easiest to subcontract from an outside source or dedicate special team for that inside the company.
THE NATURE OF YOUR BUSINESS
Naturally you don’t need to divide your sales [...]

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Let the salesmen make their own sales materials

Wednesday, June 17, 2009 0:20 No Comments

Marketers don’t understand a shit about sales. They want beautiful smiley faces and colorful diagrams and flowers all over product info sheets and then they read some customer feedback report and change it completely to illustrate different pairs of smiling faces and diagrams and flowers with different colours.
SALES MANAGER! DO YOURSELF A FAVOR
Let salespeople create [...]

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Retarded make money crowd

Sunday, June 7, 2009 0:01 8 Comments

TWITS
Make money in internet market is full of poor idiots and greedy bastards. How’s that for an opening line, eh?
POOR TWIT IS IN A TROUBLE
Some poor twit in a galaxy close close by is in trouble and mistakenly thinks that extra money will be the way out of it. How on earth one is able [...]

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Flood of 10 000 twits

Thursday, June 4, 2009 23:52 No Comments

10 000 IS A CROWD
Our dearest friend Ms. Enthusiasm is here again and everybody have made the trip to see her. Market place is swarming with people and of the whole mass of 10 000 you catch only a handful and then you try to see them all again.
DO YOU REALLY FOLLOW?

…Or do you just [...]

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Finding the sensitivity

Friday, May 29, 2009 23:35 No Comments

It might be bit arrogant to say it, but I seem to be hitting the nerve with my sales posts. Skip Anderson points us to this research, which tells how inserting third choice to the decision making process gives more sense of achievment for the buyers. My give them a choice now has the validation [...]

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Finnish companies don’t know how to sell on web

Monday, May 25, 2009 22:40 No Comments

So I had this need to find any supplier for a beautiful but challenging structural glass system (at that point we were calling them those beautiful glass walls that you see). We were in a meeting - my boss and I plus the buyers. Totally innocent question and I gave a totally innocent answer “Sure, [...]

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